Trademarks and Tradenames
The name of a business or product, a label, logo, or form of advertisement are some examples of items that may be registered with the Department of Financial Institutions. The registration is not required, but is a good way to notify the public of the use of a certain name or mark. The filing fee is $15, and the registration remains on record for 10 years. A registration may be "assigned" to another party during the 10 year period, and may be renewed before the 10 year time period has expired.
More detailed information on Trademarks and Tradenames (PDF: 34 KB / 1 page)
Registration of Tradename/Trademark (dba) (PDF: 66 KB / 1 page)
Transfer of Tradename/Trademark (dba) (PDF: 80 KB / 1 page)
Trademark and Tradename Database Search
Click here to search the Wisconsin trademark and tradename database.
Email: DFI-Trademark@wisconsin.gov Phone: (608) 266-8915