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For Immediate Release
May 23, 2003

Contact: Cheryl Weiss
Communications Specialist
(608) 264-7868

Contact: Jessica Erickson
Governor's Office
608-261-2156

Governor Appoints Lorrie Keating Heinemann as Secretary of Financial Institutions


(Madison) Governor Jim Doyle today appointed Lorrie Keating Heinemann of Oshkosh to head the Wisconsin Department of Financial Institutions.

“I’m strongly committed to strengthening Wisconsin’s economy," Governor Doyle said. “I know Lorrie Heinemann shares this commitment and understands the important role DFI plays in maintaining confidence in Wisconsin’s market."

The Governor said Keating Heinemann, a native of Central Wisconsin, has been involved in the banking and securities industries for over 18 years.

"One key to facilitating economic development is to ensure the strength and soundness of financial institutions," Governor Doyle said. "The Department of Financial Institutions plays an integral part in preserving the faith and confidence in Wisconsin’s financial sector. I am confident Lorrie will be an energetic Secretary for the Department, and I welcome her today to the Doyle administration."

For the last three and a half years, Keating Heinemann has served as an Investment Advisor at Virchow Krause Wealth Management, LLC – a division of Virchow Krause & Company LLP, which is the 13th largest accounting firm in the United States. She has acted as a co-fiduciary to employers who sponsor retirement plans to ensure ERISA regulations are adhered to.

Prior to joining Virchow Krause, she worked for the Associated Trust Company of Neenah. From 1989 to 1994, Heinemann served as Director of Corporate Services for Appleton-based, Valley Bancorporation. At Valley, she worked with both corporate and municipal clients and honed expertise on the regulations and rules affecting corporate bank accounts. She also helped develop a mutual fund for municipal treasurers and served as the President/Chair of its Board of Trustees.

Keating Heinemann was born and raised in Thorp where her family owned and operated the Thorp Telephone Company. She is the youngest of 12 children and graduated from the University of Wisconsin-Eau Claire in 1983. In 1992, Keating Heinemann received a Masters of Business Administration from UW-Oshkosh.

Keating Heinemann has been active in several statewide and regional organizations. She is the Board Chair of the Oshkosh Area Community Foundation and was a board member of the Oshkosh Community YMCA and the Oshkosh Public Museum. Keating Heinemann has served on the Governor’s Task Force regarding Marquette Dental School and represented the Fox Valley on the Insurance Advisory Council for the State of Wisconsin.

She is married to Jack, and has four daughters, Katherine, 11, Sarah, 8, Margaret, 6, and Alexandra, 4.