Press Releases

For Immediate Release
April 09, 2003 Contact: Cheryl Weiss
Communications Specialist
(608) 264-7868

Fourth Annual Milwaukee Money Conference Offers New Excitement and Fun

(Madison) An opportunity for someone to win $20,000 is among the many new attractions at the fourth annual Money Conference that returns to Milwaukee on May 10 at the Italian Community Center. The Money Conference provides unbiased financial information in a fun environment for the whole family. It offers wealth-building tips, special activities, door prizes galore, games, musical entertainment, and free breakfast, lunch, and parking.

Another new feature will be a coupon for a free credit-counseling session for the first 50 adults to arrive. The half-hour session will take place with a credit-counseling specialist at a future date. Participants also have an opportunity for another free future meeting-with a wealth-building coach-when they sign up for the new Milwaukee Saves program. The official Community Kickoff of the program will take place during the morning general session with Steve Brobeck, Consumer Federation of America, presiding. Milwaukee Saves offers all family members an opportunity for a personalized savings account with reduced fees and other benefits.

Teams of high school students will have the opportunity to test their financial knowledge and win savings bonds and trophies by participating in the exciting Finance and Investment Challenge Bowl™ while the first 40 mothers to arrive by 8:30 a.m. with a child will receive a gift as part of a Mother's Day weekend special promotion.

The Money Conference offers adult sessions on Understanding Credit, The Financial Pyramid, Raising Your Net Worth with Planned Spending Strategies, Increasing Your Net Worth Through Home Ownership, and Getting Started: Principles of Investing and Investing Vehicles. Youth sessions include Entrepreneurship for Kids, 101 Business Ideas for Youth Starting a Business on a Shoestring, and Planning for College. Some sessions will be offered in Spanish and a sign language interpreter for the hearing impaired will be available if requested by April 25, 2003.

Registration and continental breakfast start at 7:45 a.m. and programming begins at 8:30 a.m. Registration fees are $10 for adults and $5 for youth (18 and under). A brochure about the Money Conference and a pre-registration form are available to download from the DFI website at For more information, please call Richard Entenmann of Asset Builders of America, Inc. at 608-663-6332 or Teresa Walker of DFI at 608-267-1713.