Press Releases

For Immediate Release
April 25, 2005  

DFI Secretary Lorrie Keating Heinemann Visits Third Graders to Highlight "Teach Children to Save Day"

(Madison) Department of Financial Institutions Secretary Lorrie Keating Heinemann participated in the national "Teach Children to Save Day" today by reading a special story about handling money to third graders at Washington Elementary School in Oshkosh.

Using a Wisconsin Bankers Association program called "Reading Raises Interest," Secretary Keating Heinemann read The Monster Money Book by Loreen Leedy to the class. The story introduces children to the financial choices that adults must make every day.

The "Teach Children to Save Day" event is in its ninth year and is sponsored by the Wisconsin Bankers Association and the American Bankers Association Education Foundation. Secretary Keating Heinemann was joined by Cindy Hanson, a banker at West Pointe Bank, Oshkosh, and a member of the Wisconsin Bankers Association, at this event.

"By going out to schools and the community, we're trying to emphasize the importance of saving money and making smart financial choices," said Keating Heinemann. "It's especially important to teach children early before they reach their teens and have more opportunities to get in financial trouble."

Governor Jim Doyle recently signed a proclamation recognizing April 26th as “Teach Children to Save Day." At that same time, Governor Doyle also designated April as Wisconsin's "Savings and Investing Awareness Month," part of a nationwide effort to improve financial literacy and to spotlight the growing danger of financial fraud and identity theft.

In Wisconsin, a high priority is being given to the effort through the new Council on Financial Literacy, which Governor Doyle created in March. The Council will advise the Governor on how state groups can work cooperatively to improve financial knowledge and skills, especially among low and moderate income families. Many people struggle to deal with the rapidly evolving and increasingly complex range of choices they encounter in the financial services market.

To find out more about financial literacy resources for parents, educators, and students, please visit DFI's Financial Literacy Resource Center at