Press Releases

For Immediate Release
April 06, 2006  

DFI Supports Seventh Annual Milwaukee Money Conference™ and Finance and Investment Challenge Bowl

(Madison) Secretary Lorrie Keating Heinemann said today that DFI has joined several other sponsors in supporting the seventh annual Milwaukee Money Conference™ and the Milwaukee Finance and Investment Challenge Bowl (FICB). The Money Conference™ will be held Saturday, April 29 from 8:30 a.m. to 3:30 p.m. at South Division High School in Milwaukee. The program provides unbiased financial education programming in a motivational environment for families. It will offer 18 sessions in English and six sessions in Spanish. No financial products or services are sold or promoted.

Keynote speakers will include Dr. Adolph Brown, Hampton University, Hampton, VA; Aracely Panameno, Center for Responsible Lending, Washington D.C.; Ellis Traub, iClub Central, Miami, FL; and Maria Monreal-Cameron, Hispanic Chamber of Commerce of Wisconsin.

Adult participants at the conference will get a free copy of their credit report that includes their credit score. A continental breakfast and lunch are provided and limited free child care is available if arrangements are made prior to the conference. Numerous opportunities to win door prizes will be available throughout the day.

The Money Conference™ originated in Milwaukee seven years ago but has since been held in Madison, Beloit/Janesville, Racine/Kenosha, the Fox Cities and most recently in Shawano/Menominee Counties. Nearly 5,000 people have attended the program in its various locations. It is produced by Asset Builders of America, a nonprofit organization that recently won a Governor’s Financial Literacy Award for its outstanding work in promoting financial literacy in Wisconsin.

“This event offers a great way for families and particularly children to improve their financial skills and knowledge,” said Secretary Heinemann. “Whether you are dealing with credit card debt, a mortgage application, a car purchase or grocery shopping, every financial decision you make has an impact on your quality of life. You owe it to yourself to make smart financial decisions and this program helps you do that,” added Secretary Heinemann.

Adult sessions include: Credit Problems . . . How Can You Fix Them, Homeownership 101, Cash Flow Game, Earning Beyond your Day Job—Intro to Entrepreneurship and Investing 101—Start the CLIMB. Youth sessions (ages six to 18) include Dollars and Sense, Needs vs. Wants and Starting Your Own Business.

The Finance and Investment Challenge Bowl (FICB)—being held in conjunction with the Money Conference™—is a quiz competition for youth and is also produced by Asset Builders. It features teams of three students each that compete for prizes including trophies and savings bonds in a college bowl format. The FICB is being run on Friday, April 28 at the Milwaukee Public School Central Services Building at 5225 West Vliet St. with the competition starting at 9:00 a.m. State Rep. Jason Fields will serve as emcee of the FICB competition as he did last year.

Registration and continental breakfast for the Money Conference™ start at 8:00 a.m. and programming begins at 8:30 a.m. Registration fees are $10 for adults and $5 for youth (ages 18 under). More information and a registration form are available to download from the Asset Builders of America Inc. website at For more information about either program, please contact Richard Entenmann of Asset Builders of America, Inc. at 866-304-6896, ReDonna Rodgers at the Center for Teaching Entrepreneurship at 414-263-1833 or Dave Mancl of DFI’s Office of Financial Literacy at 608-261-9540.