Press Releases


For Immediate Release
September 11, 2006 Contact: Charles Evenson
608:266-2026

Secretary Heinemann Urges Wisconsinites to Take Part in Money Smart Week WisconsinSM

(Madison) The first, statewide public awareness campaign in the country to focus on improving financial literacy has far surpassed early expectations in terms of offerings. Nearly 400 events, programs and activities fill the calendar for Money Smart Week WisconsinSM, October 2-7, 2006. These programs are aimed at helping audiences ranging from youth to retirees including families, students, homeowners, businesspersons, employees and other community members make wise financial choices. The events will take place at locations across Wisconsin. Almost all are free.

“The number of financial education programs offered during Money Smart Week far exceeds what we expected when we started,” said DFI Secretary Lorrie Keating Heinemann. “I urge people to take advantage of these opportunities to improve their money savvy. Go to the website. Find something of interest in your area. You will be helping to improve your financial future.”

Money Smart Week WisconsinSM was created by the Governor’s Council on Financial Literacy which Governor Jim Doyle formed last year to improve financial literacy in Wisconsin. The first-year campaign is modeled after similar promotions run by the Federal Reserve Bank of Chicago in the cities of Chicago and Detroit. It is envisioned as ongoing from year to year. Wisconsin’s initiative has the support of the Federal Reserve Banks of both Chicago and Minneapolis.

The calendar of events can be found at: www.moneysmartwi.org. Organizations that want to post additional financial education offerings may do so by also going to the website.