Press Releases


For Immediate Release
September 29, 2006 Contact: Charles Evenson
608:266-2026

Media Advisory

Secretary Heinemann to Represent Governor Doyle at Sheboygan Money Smart Week WisconsinSM Kick-Off

(Madison) Sheboygan—Department of Financial Institutions Secretary Lorrie Keating Heinemann will represent Governor Jim Doyle as a speaker at the Sheboygan Money Smart Week WisconsinSM kick-off luncheon on Monday, October 2.

The event is the official launch of Sheboygan-area activities for the initiative which runs October 2-7, 2006 across the state. It is the first statewide campaign in the nation to focus on improving financial literacy.

Money Smart Week WisconsinSM will feature events for citizens of all ages—from basic “understanding money” classes in schools to “Wise and Safe Investing” seminars for adults.

Money Smart Week WisconsinSM was launched less than six months ago by Governor Doyle’s Council on Financial Literacy, which works with the Governor to improve financial literacy in the state. It has been a successful, cooperative financial education initiative that now includes more than 230 partners and features nearly 450 events, programs and activities across the state.

Other speakers include Susan P. Beacham, co-founder and CEO of Money Savvy Generation.


Secretary Heinemann on Monday, October 2, 2006

Noon Sheboygan Elks Club
1943 Erie Avenue
Sheboygan, WI