Press Releases

For Immediate Release
September 29, 2006	Contact: Charles Evenson 608:266-2026

Media Advisory

Secretary Heinemann to Represent Governor Doyle at Sheboygan Money Smart Week Wisconsin^SM Kick-Off

(Madison) Sheboygan—Department of Financial Institutions Secretary Lorrie Keating Heinemann will represent Governor Jim Doyle as a speaker at the Sheboygan Money Smart Week Wisconsin^SM kick-off luncheon on Monday, October 2.

The event is the official launch of Sheboygan-area activities for the initiative which runs October 2-7, 2006 across the state. It is the first statewide campaign in the nation to focus on improving financial literacy.

Money Smart Week Wisconsin^SM will feature events for citizens of all ages—from basic “understanding money” classes in schools to “Wise and Safe Investing” seminars for adults.

Money Smart Week Wisconsin^SM was launched less than six months ago by Governor Doyle’s Council on Financial Literacy, which works with the Governor to improve financial literacy in the state. It has been a successful, cooperative financial education initiative that now includes more than 230 partners and features nearly 450 events, programs and activities across the state.

Other speakers include Susan P. Beacham, co-founder and CEO of Money Savvy Generation.

Secretary Heinemann on Monday, October 2, 2006

Noon Sheboygan Elks Club
1943 Erie Avenue
Sheboygan, WI