Press Releases

For Immediate Release
September 12, 2007 Contact: Charles Evenson

2007 Money Smart Week WisconsinSM Campaign “Well Poised” to Top Last Year’s Event

(Madison) DFI Secretary Lorrie Keating Heinemann said today financial literacy organizations in Wisconsin have done an excellent job preparing for the 2007 Money Smart Week Wisconsin campaign. Over 650 events have already been set for the statewide program which runs October 7-13. Organizations may still add educational financial literacy activities to the calendar of events on the campaign website.

The calendar of events can be found at:

“Financial literacy organizations in the state have enthusiastically embraced the campaign and done a fabulous job,” said Secretary Heinemann. “We are well poised to surpass last year’s successful effort. I encourage all organizations concerned with financial literacy to get involved. They still have time to add events to the website and gain exposure for them if they haven’t done so.”

Twelve state areas have organized planning committees for the 2007 campaign which is more than double the five that formed in 2006, its inaugural year. The committees include: Dane County, Eau Claire Area, Fond du Lac County, Fox Cities Area, Green Bay Area, La Crosse County, Manitowoc County, Milwaukee Area, Sheboygan County, Spooner Area, Wausau Area and West Bend.

Money Smart Week WisconsinSM is an ongoing social awareness campaign and the first statewide event of its kind in the country. It was created by the Governor’s Council on Financial Literacy which Governor Jim Doyle formed two years ago to advise him about how to improve financial literacy in Wisconsin. It is modeled closely after similar promotions run by the Federal Reserve Bank of Chicago in the cities of Chicago and Detroit. Wisconsin’s initiative has the support of the Federal Reserve Banks of both Chicago and Minneapolis. Secretary Heinemann is chair of the Governor’s Council on Financial Literacy and First Lady Jessica Doyle is its honorary chair.

The campaign’s goal is to help families, students, homeowners, businesspersons, employees and other community members expand their opportunities by improving their financial literacy. Most events are free and promotion of products, services or sales pitches at events is prohibited. For more information contact David Mancl, Director of DFI’s Office of Financial Literacy at 608-261-9541 or email him at