Press Releases

For Immediate Release
April 18, 2007 Contact: Charles Evenson

DFI Supports Financial Literacy Double Header in Milwaukee

Eighth Annual Milwaukee Money ConferenceTM and Sixth Annual FICBTM Competition Set

(Madison) Secretary Lorrie Keating Heinemann said today that DFI will support two financial literacy events taking place this month in Milwaukee. The eighth annual Milwaukee Money ConferenceTM will be held Saturday, April 28th from 8:30 a.m. to 3:30 p.m. at the Business and Economics Academy of Milwaukee, 3814 West North Avenue. The sixth annual Finance and Investment Challenge BowlTM (FICB) will be held Thursday, April 26 at the Milwaukee Public Schools Central Services Building, 5225 West Vliet St. starting at 8:30 a.m.

Thelma Sias of We-Energies will be keynote speaker at the Milwaukee Money ConferenceTM. Her topic is the “Power of the Dollar.” The event offers impartial financial education programming for families in a motivational setting. It provides 18 one-hour sessions for both personal finance novices and more expert individuals including three in Spanish. Adult sessions include: “Credit Problems . . . How Can You Fix Them”, “Homeownership 101”, “Cash Flow Game”, “Earning Beyond Your Day Job—Intro to Entrepreneurship” and “Investing 101—Start the CLIMB.” Youth sessions include “Dollars and Sense”, “Needs vs. Wants”, “Starting Your Own Business” and others.

Representative Jason Fields of Milwaukee will again serve as quizmaster of the FICB which is the culmination of a semester-long study program. It is a college-bowl format quiz competition designed to promote financial literacy among youth by testing their knowledge about personal finance and investing. It features teams of three students each (one alternate per team is allowed) who compete for awards including savings bonds. Over $1,000 in prizes will be awarded.

“Gaining knowledge is the key to getting started when it comes to managing your own money,” said Secretary Heinemann. “The Money Conference is a great place for families to get impartial information they can trust from experts. I urge everyone to attend. I also congratulate the students competing in the FICB for their efforts and wish each team well,” added Secretary Heinemann.

Adult participants at the Money ConferenceTM will get a free copy of their credit report that includes their credit score. A continental breakfast and lunch are provided and limited free child care is available if arrangements are made prior to the conference. Numerous opportunities to win door prizes will be available throughout the day.

Milwaukee was the site of the original Money ConferenceTM eight years ago. Since then the event has spread to other Wisconsin communities including Madison, Fox Cities, Racine/Kenosha, and Shawano/Menominee. Nearly 5,000 people have attended. The first-ever Wausau conference is scheduled for September 29. The Money ConferenceTM is produced by Asset Builders of America, a nonprofit organization that won a Governor’s Financial Literacy Award last year for its outstanding work in promoting financial literacy in Wisconsin.

Registration and continental breakfast for the Money ConferenceTM start at 7:30 a.m. Advance registration fees are $5 for adults and $2.50 for youth (ages 18 and under). More information and a registration form are available to download from the Asset Builders of America Inc. website at: For more information about either program, please contact Richard Entenmann of Asset Builders of America, Inc. at 866-304-6896, ReDonna Rodgers at the Center for Teaching Entrepreneurship at 414-263-1833 or Dave Mancl of DFI’s Office of Financial Literacy at 608-261-9540.