Press Releases

For Immediate Release
March 23, 2007 Contact: Charles Evenson

Winners of Governor’s 2007 Financial Literacy Awards Announced

First Lady Jessica Doyle to present awards at Executive Residence

(Madison) Governor Doyle’s Council on Financial Literacy (GCFL) has selected 12 individuals and 13 organizations to receive its 2007 Governor’s Financial Literacy Awards. The awards recognize excellence in promoting financial literacy among Wisconsin citizens.

First Lady Jessica Doyle, honorary chair of the GCFL, will present the awards at a ceremony at the Executive Residence on Tuesday, March 27. The ceremony will also include the presentation of proclamations from Governor Doyle declaring April to be “Savings and Investing Awareness Month”.

The winners of the Governor’s Financial Literacy Awards were selected by the GCFL based on nominations received from the Council’s Awards Committee. The evaluation of nominees was based on four criteria: innovative implementation, demonstrated measurable results, collaboration with partners and scope—either statewide or having the potential to be statewide or focused to need-based groups.

Winners of individual awards include:

  • Lisa Arneson, Consumer Credit Counseling Service of Sheboygan, Sheboygan, WI
  • Ken King, Consumer Credit Counseling Service of Sheboygan, Sheboygan, WI
  • Deb Trcka, Sheboygan Area School District, Sheboygan, WI
  • Ammar Askari, M&I Marshall & Ilsley Bank, Milwaukee, WI
  • Professor Bill Duddleston, Edgewood College, Madison, WI
  • Vicki Kalman, South Division High School, Milwaukee, WI
  • Carol May, Fox Valley Technical College, Appleton, WI
  • Debra Neubauer, Financial Education Center, Madison, WI
  • Annette O'Hern, La Crosse School District, La Crosse, WI
  • Carol Seichter, Blackhawk Technical College, Janesville, WI
  • Jeff Sroka, Business and Economics Academy of Milwaukee, Milwaukee,
  • Robert Wynn, Akamai LLC, Madison, WI

Winners of organizational awards include:

  • Business and Economics Academy of Milwaukee, Milwaukee, WI
  • Capital Credit Union, Kimberly, WI
  • Catholic Charities Budget Counseling, Green Bay, WI
  • Center for Teaching Entrepreneurship, Milwaukee, WI
  • Common Wealth Development Inc., Madison, WI
  • Consumer Credit Counseling Service of Sheboygan, Sheboygan, WI
  • CoVantage Credit Union (Kidz Credit Union), Antigo, WI
  • Dodge County Income of Her Own Conference, Beaver Dam, WI
  • Goodwill NCW (GoodMoney ), Menasha, WI
  • Junior Achievement of Wisconsin, Milwaukee, WI
  • Mitchell Bank, Milwaukee, WI
  • Money Smart Week – Sheboygan County, Sheboygan, WI
  • Parker Community Credit Union, Janesville, WI

“Congratulations to each of these outstanding individuals and organizations,” said Governor Jim Doyle. “Their hard work to promote financial education has made Wisconsin the recognized national leader when it comes to financial literacy. I thank the award winners for their work and I thank the Council for recognizing them,” added Governor Doyle.

The social and economic costs of financial ignorance are high. Money problems are the leading cause of divorce and a leading cause of suicides. Stress caused by money worries among workers results in low morale, low productivity, theft, fighting, absenteeism, tardiness and other problems that hurt the bottom line of employers and ultimately the economy.

Today’s youth appear to be following in their parents’ financial footsteps. In a nationwide study conducted in 2006 by the National Jumpstart Coalition (NJC), Wisconsin 12th graders achieved an average score of 53.1 percent on a test of their financial knowledge. While it was above the national average of 52.4 percent, the score remains an “F” on any grading scale.

The GCFL was formed in early 2005 to advise Governor Doyle on how to improve the financial literacy of Wisconsin’s citizens. Last year it launched Money Smart Week Wisconsin, the first-ever statewide campaign in the country to promote financial literacy. DFI provides coordination and administrative support for the GCFL and Money Smart Week Wisconsin. For more information about the Governor’s Financial Literacy Award contact David Mancl, Director, Office of Financial Literacy at 608-261-9540 or email him at