|For Immediate Release
|October 15, 2008
||Contact: Charles Evenson
Green Lit Capitol Highlights Money Smart Week, Over 600
Opportunities to Learn About Money
(Madison) The attached photo shows the state capitol in Madison lit
in green to promote awareness of the third annual Money Smart Week Wisconsin
campaign. The statewide initiative promotes financial literacy. It runs
October 12-18. More than 500 partners are offering over 600 events and
activities across the state. Nearly all are free and open to the public.
The lighting will continue throughout the campaign.
Governor Doyle’s Council on Financial Literacy created Money Smart
Week Wisconsin in 2006 in conjunction with the Federal Reserve Bank of
Chicago. The campaign is modeled after similar promotions run by the
Chicago Fed in the cities of Detroit and Chicago. In 2006, Wisconsin
became the first state in the country to collaborate with the Chicago
Fed to conduct a statewide financial literacy campaign
DFI Secretary Lorrie Keating Heinemann is chair of GDCFL.
“Now more than ever, people need access to financial education,” said
Secretary Heinemann. “During these uncertain times we all have
a responsibility to become part of the solution to become financially
savvy. Money Smart Week offers a great opportunity for everyone to improve
their money skills.”
First Lady Jessica Doyle is honorary chair of GDCFL. DFI’s Office
of Financial Literacy takes the lead role in conducting Money Smart Week.
Thirteen volunteer regional planning committees around the state are
helping conduct the campaign’s events and activities. They deal
with many aspects of personal finance and money management.
The times, dates and places of the events and other information are
available from the campaign’s website: www.moneysmartwi.org
The goal of Money Smart Week is to help families, students, homeowners,
businesspersons, employees and other community members expand their opportunities
by improving their financial literacy. MSWW guidelines prohibit promotion
of products, services or sales pitches at events. For more information
contact David Mancl, Director of DFI’s Office of Financial Literacy
at 608-261-9540 or email him at firstname.lastname@example.org