Press Releases

For Immediate Release
April 30, 2009 Contact: Charles Evenson

DFI Sponsors First-Ever Red Cliff Bayfield Money ConferenceTM

Financial turn-around author Susan Klun will keynote event

(Madison) DFI Secretary Lorrie Keating Heinemann said today that DFI is delighted to help sponsor the historic, inaugural Red Cliff/Bayfield Financial Wellness Conference—The Money ConferenceTM. Bayfield School will host the event Saturday, May 16 from 8:30 a.m. to 2:00 p.m. Registration and breakfast begin at 7:30 a.m. The family event includes age-appropriate sessions for youth ages six through 18 as well as adults.

“Part of DFI’s mission is to promote financial literacy,” said Secretary Heinemann. “This event is particularly timely because these economic times are hard on everyone. Attendees have the opportunity to gain skills and get financial advice from experts. I urge everyone to attend.”

Susan Klun, president of Money Tutor LLC, who once considered herself a woeful financial failure, will be the keynote speaker and will talk about her inspiring story. Mrs. Klun authored the book Plotting and Sailing the Course: A Workbook for Life based on a journal she kept while she and her husband worked with Catholic Charities to get their debt under control.

The Money Conference began 10 years ago in Milwaukee. Seven Wisconsin communities—Fox Cities, Madison, Milwaukee, Racine/Kenosha, Red Cliff/Bayfield, Shawano/Menominee and Wausau—will offer one in 2009. Asset Builders of America—a nonprofit organization that last year won a Governor’s Financial Literacy Award for its work promoting financial literacy—produces the event. No selling of products or services will take place.

Participants will be eligible for door prizes galore throughout the event. A conference highlight will be a grand prize drawing to win a Wii Gaming Console (only those present may win).

The 13 one-hour sessions for adults include:

  • How to stop living paycheck to paycheck
  • Your credit report: understanding the numbers.
  • How to prepare healthy food on a budget
  • Homeownership 101
  • One-on-one session with a credit expert to discuss your credit score and report
  • And more!

Youth sessions include:

  • You can go to college and how to pay for it
  • How to get that summer job

The conference offers childcare for children between the ages of two and five (advance reservations required), free breakfast and lunch and a free copy of each participant’s credit score.

Sponsors in addition to DFI include Amerind Risk Management Corporation, WHEDA, Great Lakes Higher Education Guaranty Corporation, Bayfield Schools Trollers, Chippewa Valley Bank, M&I Bank, Bremer Bank and Red Cliff Housing Authority.

Admission is free for those who register in advance. Registration at the door is $2.00 for adults (no charge for those under 18)

For more information and to register:

  • Call Richard Entenmann, Asset Builders of America toll-free, at 866-304-6896
  • Maxine Babineau, Red Cliff Housing Authority, at 715-779-3744
  • Visit Asset Builders website at:
  • Email: