Press Releases

For Immediate Release
June 19, 2009 Contact: Charles Evenson

Governor’s Financial Literacy Council to Conduct First-Ever Listening Session at National Institute

(Madison) Members of the Governor Doyle’s Council on Financial Literacy (GDCFL) will conduct their first-ever listening session with attendees at National Institute of Financial and Economic Literacy (NIFEL) on Monday, June 22. The session will take place at Edgewood College in Madison at the opening session of the 2009 NIFEL—Paychecks, Financial Contracts and Entrepreneurship. First Lady Jessica Doyle, Honorary Chair of the GDCFL, also is attending.

The purpose of the session is to gather feedback directly from classroom educators about how to better educate students about personal finance. Nearly 50 educators from several states are attending the graduate-level program—the only one of its kind in the country.

“This is a great opportunity for Council members to get direct feedback from educators on the frontlines of financial education,” said DFI Secretary Lorrie Heinemann, Chair of the GDCFL. “Both the Council and the Institute have put Wisconsin on the cutting edge of financial literacy.”

The NIFEL has been designated “a best practice for teacher training” by the Financial Literacy and Education Commission of the U.S. Department of the Treasury. DFI’s Office of Financial Literacy takes the lead role in producing the three-session NIFEL. According to an independent survey, past NIFEL attendees reached 55,000 Wisconsin students the past year alone.

Governor Doyle created the GDCFL four years ago. The GDCFL has in cooperation with the Federal Reserve Bank of Chicago since created Money Smart Week Wisconsin. It is the nation’s first-ever statewide campaign aimed at improving the financial literacy of its citizens. This year’s campaign will take place October 10-17 and feature events across the state. Last year, more than 15,000 Wisconsin citizens took part. More information is available at