Press Releases

For Immediate Release
July 09, 2009 Contact: Charles Evenson

First Lady to Host Financial Literacy Educators At Executive Residence

Wisconsin Students Benefit from “Best Practice” Program

(Madison) First Lady Jessica Doyle will host 50 financial literacy educators at a luncheon at the Executive Residence, Friday, July 17. The event is the closing ceremony of the Investor Education, Economics and Insurance session of the National Institute of Financial and Economic Literacy (NIFEL). Edgewood College will host the program that runs from July 13-17. DFI, through its Office of Financial Literacy (OFL)—that created the NIFEL—takes the lead coordinating its sessions. Because of its efforts with the NIFEL and other programs, Harvard University, earlier this year, named the OFL as one of its 2009 “Top 50 Innovations in Government.”

“We greatly appreciate the First Lady’s involvement with financial literacy and this program,” said DFI Secretary Lorrie Heinemann who also serves as Chair of the Governor Doyle’s Council on Financial Literacy (GDCFL). “Most attendees at this session will teach personal finance classes for many years. So, Wisconsin students are the ultimate benefactors. They gain lifetime financial skills.”

The NIFEL has been designated “a best practice for teacher training” by the U.S. Department of the Treasury. It shows educators how to teach their students about money and is the only three-session, graduate-level program of its kind in the country. According to an independent survey, NIFEL attendees reached about 55,000 Wisconsin students the past academic year alone.

The July course provides educators with the skills to teach about saving and investing. It explores how they form the cornerstones of financial security and wealth building and the role of insurance as a financial safety net. The course includes on-site sessions at Wells Fargo Financial Services and Northwestern Mutual Financial Network in Milwaukee. Dr. Mark Schug, professor emeritus, University of Wisconsin-Milwaukee, serves as its academic advisor.

The First Lady, who serves as Honorary Chair of the GDCFL, has actively promoted financial literacy for several years. The GDCFL collaborated with the Federal Reserve Bank of Chicago to create Money Smart Week Wisconsin, the nation’s first-ever financial literacy campaign in 2005. The 2009 campaign will take place October 10-17 and offer events across the state. Last year more than 15,000 Wisconsin citizens took part. More information is available at

For more information about the NIFEL or Money Smart Week, contact David Mancl, Director of DFI’s Office of Financial Literacy, at 608-261-9540 or email him at