Press Releases

For Immediate Release
September 29, 2010 Contact: Charles Evenson


Governor Doyle Urges Participation In Fifth Annual Money Smart Week Wisconsin

Campaign Offers Nearly 600 Free Financial Education Events

(Madison) Governor Doyle today urged Wisconsin citizens to take part in the fifth annual Money Smart Week WisconsinSM (MSWW) campaign.  The statewide initiative created by the Governor Doyle’s Council on Financial Literacy (GDCFL) runs October 2-9.  It offers almost 600 educational events, activities and classes, nearly all of which are free and open to the public.  Governor Doyle singled out planning committees around the state for their exceptional efforts in preparing for the campaign. 

“Money Smart Week 2010 offers a great opportunity to gain money skills at a time when people can use them more than ever,” said Governor Doyle.  “Planning committees around the state have done an outstanding job of preparation again this year and I commend them for their hard work.” 

The complete calendar of events and activities can be found at:  The site offers the opportunity to search for events by region.  Twenty-seven state areas have organized planning committees for the 2010 campaign.  They include Dane County, Dodge County, Dunn/St Croix area, Eau Claire area, Fond du Lac County, the Fox Cities area, Green Bay area, Kenosha County, La Crosse County, Manitowoc County, Marshfield area, Menominee County/Nation, Milwaukee area, Northwest Wisconsin general area, Ozaukee County, Polk County, Rice Lake area, Shawano County, Sheboygan County, Southwest Wisconsin region, Spooner area, St Croix/Dunn area, Superior area, Washington County, Waupaca County, Wausau area and Winnebago County.

Governor Doyle formed the GDCFL in early 2005 to advise and implement efforts to improve financial literacy in Wisconsin.  Five years ago in partnership with the Federal Reserve Bank of Chicago, it launched MSWW—the first-ever statewide campaign in the country to promote financial literacy.  To date, MSWW has helped nearly 43,000 students, homeowners and others learn critical money management skills.  The Federal Reserve Banks of both Chicago and Minneapolis support the campaign.  DFI Secretary Lorrie Heinemann serves as Chair of the Council and First Lady Jessica Doyle serves as Honorary Chair.  David Mancl, Director of DFI’s Office of Financial Literacy (OFL) and an appointee to the President’s Advisory Council on Financial Literacy, serves as its Executive Director.  The OFL coordinates statewide activities for Money Smart Week.   

The campaign’s goal is to help Wisconsin citizens improve their financial literacy.  Product promotions and sales pitches are prohibited at all Money Smart Week activities.  For more information contact David Mancl, Director of DFI’s Office of Financial Literacy at 608-261-9540 or email him at