Press Releases


For Immediate Release
July 17, 2006 Contact: Charles Evenson
608:266-2026

Secretary Heinemann Praises Entrepreneurial Focus of Sixth Annual Madison Personal Finance Conference

(Madison) DFI Secretary Lorrie Keating Heinemann today praised the selection of Dr. Melvin J. Gravely II, president of The Institute for Entrepreneurial Thinking based in Cincinnati, OH to be keynote speaker at the sixth annual Madison Money Conference™. The event will be held Saturday, August, 19 from 8:30 a.m. to 3:30 p.m. at the Alliant Energy Center in Madison. It will provide 27 one-hour classroom sessions in English and Spanish that focus on personal finance for adults, youth and families.

Dr. Gravely is author of When Black and White Make Green and five other books including The Lost Art of Entrepreneurship. He also has been featured in many national publications including Black Enterprise Magazine, Ebony Magazine, Entrepreneur Magazine and American City Business Journal and is a frequent guest on radio stations across the country.

“Here is an opportunity to hear from an expert who has committed himself to minority business development—and been successful at it,” said Secretary Heinemann. “With the business environment in Wisconsin ripe for new development, this is a great occasion for anyone who is thinking of becoming an entrepreneur and starting a business. The many breakout sessions that provide education in personal finance and money management also are a great resource.”

Adult breakouts this year will include new sessions on entrepreneurship in addition to the traditional sessions that focus on credit such as “How to Read Your Credit Report and Improve Your Credit Score.” Additional adult sessions include “Homeownership 101”, “The Cash Flow Game” and others. Age-appropriate sessions for youth ages six to 18 include “Credit 101 . . . What It Is and How to Use it Responsibly”, “How to Find a Job”, “Applied Entrepreneurship—the Music Business”, and more.

Adult participants at the conference will get a free copy of their credit report that includes their credit score. A continental breakfast and lunch are provided and limited child care is available for children under the age of six if arrangements are made prior to the conference.

Asset Builders of America, Inc., a nonprofit organization, produces the Money Conference™ in cooperation with many area partners. The organization recently won a Governor’s Financial Literacy Award for its work in promoting financial literacy particularly to low and moderate income families and minorities.

Principal sponsor for the Madison Money Conference™ is the CBM Credit Education Foundation, Inc. Other sponsors include UW Credit Union, Northwestern Mutual, Wisconsin Automobile & Truck Dealers Association, M&I Bank, Fannie Mae, WHEDA, Mosaic Funds, Madison Community Block Grant Office, U.S. Bank, MG&E, John Deere Credit, Summit Credit Union and Anchor Bank.

DFI took the lead role in the developing The Money Conference™ seven years ago in Milwaukee. The event has since expanded to Madison, Beloit/Janesville, Racine/Kenosha, the Fox Cities and Shawano/Menominee Counties. A future conference is in the planning stages for Wausau. Nearly 5,000 people have attended the program in its various locations.

Registration fees for the Madison Money Conference™ for pre-registered participants are $10 for adults and $5 for youth (ages six to 18). The fees for participants who register at the door on program day are $15 for adults and $10 for youth.

For more information, contact Richard Entenmann of Asset Builders of America at 608-663-6332 or Dave Mancl of DFI’s Office of Financial Literacy at 608-261-9540.