Press Releases


For Immediate Release
October 13, 2008 Contact: Charles Evenson
608-266-2026

Media Advisory

Capitol Turns Green to Highlight Money Smart Week Wisconsin

(Madison) The Capitol Building will be lit in green to promote awareness of the third annual Money Smart Week Wisconsin campaign. The statewide initiative promotes financial literacy. It runs October 12-18. The lighting will take place the nights of October 13-19. Governor Doyle’s Council on Financial Literacy created Money Smart Week Wisconsin in 2006 in conjunction with the Federal Reserve Bank of Chicago. The campaign is modeled after similar promotions s run by the Chicago Fed in the cities of Detroit and Chicago. In 2006, Wisconsin became the first state in the country to collaborate with the Chicago Fed to conduct a statewide financial literacy campaign

DFI Secretary Lorrie Keating Heinemann is chair of GDCFL. First Lady Jessica Doyle is honorary chair. DFI’s Office of Financial Literacy takes the lead role in conducting Money Smart Week. Thirteen regional planning committees around the state are helping conduct the campaign. Over 600 events and activities will be offered across the state. They deal with many aspects of personal finance and money management. The times, dates and places of the events and other information are available from the campaign’s website: www.moneysmartwi.org

The Capitol will be lighted in green the nights of Oct. 13-19, 2008