Press Releases


For Immediate Release
February 20, 2009 Contact: Charles Evenson
608-266-2026

DFI Supports Wisconsin Saves Campaign

Effort is part of America Saves Week

(Madison) Secretary Lorrie Keating Heinemann announced today that DFI is supporting the Wisconsin Saves campaign February 22-March 1. The initiative is part of the second annual America Saves Week led by the Consumer Federation of America.

America Saves Week is a social marketing campaign and Wisconsin Saves is the local initiative. The campaign encourages individuals and families to save money, reduce debt and build wealth. During the America Saves Week, individuals will be encouraged and assisted to assess their personal savings progress and take action to advance that progress. Recent reports indicate that the savings rate in the United States rose to around 1.7 percent but most Americans are still not saving adequately for emergencies, education or retirement.

“Saving is a key part of personal financial success,” said Secretary Heinemann. “During these challenging economic times, it is important for individuals and families to take stock of their savings. If they do not have a personal savings plan, then I encourage them to start one now. If they have a plan, then I urge them to assess their savings and their goals and make adjustments as they see fit.”

The week will kick off Monday, February 23 at 10:30 a.m. at the National City corporate offices at 411 E. Wisconsin in Milwaukee. Beth Wnuk, National City’s Regional President, Dawn Marie Sass, State Treasurer and campaign spokesperson and Milwaukee Mayor Tom Barrett will address the great need for the campaign—its importance to individuals, communities, the state and nation.

A second kickoff will also be held in Madison at 2:00 p.m. in the Governor’s Conference Room at the Capitol with State Treasurer Sass, David Mancl, Director of DFI’s Office of Financial Literacy and members of Governor Doyle’s Council on Financial Literacy.

The Wisconsin SAVES Campaign encourages individuals to sign up to be a SAVER and to take part in Wisconsin SAVES. A Wisconsin SAVER benefits from ongoing information on local Money Conferences and Financial Awareness programs—savings tips, credit counseling services and access to low and no-fee savings accounts